An ecosystem utilizing sport, creativity, and identity cultivation to elevate human potential.

Interdisciplinary studio for in-house, collaborative, and community-centered projects.

LIFE IS THE CURRICULUM

SESSION STARTS IN MAY - DATES TBD

Coaching for humankind, where the goal is to develop the x-factors, olympians, and all-stars of the everyday. Our curriculum, services, and offerings were born out of the necessity for a higher standard of excellence in leadership, innovative learning methods, and non-traditional frameworks. Most build products, IA builds people, teams, and their dreams. In the words of Virgil Abloh, this is mentorship by existence.

  • We work with leaders, organizations, athletes, founders, teams, executives, and academic institutions seeking strategic growth. Whether you’re navigating challenges or planning for long-term success, our coaching equips you with the mindset, systems, and tools to achieve new levels of performance.

    Explore opportunities here.

  • A universal system designed to elevate our habits of practice –regardless of passion, career, application or interest, the ingredients of practice, play, process, and intention are omnipresent. The bridge between the novice and the expert is practice.

    Explore the program here.

  • This unparalleled course sources the principles, philosophy, and terminology of shooting a basketball as a guide for our journey of self-defined success. Our arc is our fingerprint, the measure of how we are approaching our goals through detailed preparation to champion any goals amidst life’s adversity.

    Explore the program here.

Group 6.png
Group 7.png

The process of play with intention, when excellence becomes effortless. The Intellectual Athlete way of life, our scientific method, forever flow state. Practice doesn’t make perfect it makes imperfect better over time. Through workshop, newsletter, and podcast (soon!).

Creative expression in our hardwired in our DNA, acting as a catalyst for interconnectivity through mechanisms such as neuroplasticity, abstraction, and synchronicity. The way ones favorite song, book, S.T.E.M, art, or film shifts our thinking; watching another persons movement through dance or sport ignites an energy transfer through distance or within a shared space – Artistic Truth Opens Minds.

Original art piece by founder, Greg Plater expressing the duality of his being and visual manifestation of what basketball represents as a painting of a canvas, as well as an in-home installation with elements of culture that tell their own story. There is serendipitous alignment with his art and the clip from winning time to show how sport, creativity, and identity cultivation are intertwined. Read more here.

LET YOUR SOUL WANDER WHERE YOUR MIND WON’T GO

The timeless artifacts in our orbit that provide higher alignment in our lives. These are the essentials, the deep cuts, those tangible and intangibles that feel like home. Andre 3000’s flute, favorite meal, works of art, basketball, etc. In an increasingly homogenous world, finding the things that align with our unique taste and expression are key.

  • INTELLECTUAL ATHLETE FRAMEWORK

  • SUCCESS IS A CYCLE

Item 1 of 7

  • "Greg Plater is filled with enough energy to power the sun, enough passion to power the stars, enough wisdom to carry the moon, and enough heartfelt care to keep the earth spinning for humanity. With the clarity of a seasoned veteran and the wonder for discovery of the secrets of the world, Greg Plater reveals bold new perspectives for life enhancement delivered in digestible portions and steps. Through physical and mental exercises, his high level experience in the high-octane, highly strategic world of international basketball shows up in how he organizes his lesson plans and helps others execute their visions with precision and room for team work."

    Jason E.C. Wright (Research/Education, Design)

Item 1 of 8